Helen Quach
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Penguin Random House

Marketing design

In Summer 2025, I was a design intern at Penguin Random House. I created a variety of digital and print marketing assets, including social media posts, ads, Amazon A+ Content and galleys.

An iPhone showing an Instagram post

Summerween Carousel

Photoshop, After Effects

I created an Instagram carousel for Dutton recommending books inspired by Summerween. Each slide combines elements of a summer beach party with Halloween iconagraphy. I designed the carousel in Photoshop.

Instagram carousel featuring book recommendations with Summerween theme

Buzz Animation

Photoshop, After Effects

I created a buzz animation for Instagram, showcasing praise from book reviews. I designed the background and book assets in Photoshop and animated the text and graphics in After Effects.

Gif of praise animation
Gif of praise animation

Lifestyle Images

Photoshop

Book standing on table in front of mountain scene
Book standing on table in a grassy field
Book laying on table beside wildflowers

Website Banner

Photoshop

Website banner with book on honeycomb background and bees flying

Digital Ads

Photoshop

I designed a set of digital ads for Penguin Press. The goal was to advertise the new paperback edition of a book that had previously been published as a hardcover. Using the book cover as inspiration, I designed the background in Photoshop and resized the ad for various platforms.

Image of book on green gradient background in 3 different sizes

Pickleball Lover Sweepstakes

Photoshop

Giveaway post for pickleball romance novel
Giveaway post for pickleball romance novel

Chills and Thrills Sweepstakes

Photoshop

I designed social assets for a sweepstakes. The sweepstakes includes a pair of books in the thriller genre, so I opted for a moody, atmospheric background with typography inspired by one of the book covers. I created the design for an Instagram post and later resized the post to become a social header.

Giveaway post for 2 novels on smoky, atmospheric background
Giveaway post for 2 novels on smoky, atmospheric background

Galley

InDesign, Photoshop

I designed a galley for Berkley. Using the front cover as inspiration, I designed the spine and back cover to form a cohesive look. I designed the cover assets in Photoshop and completed the typesetting in InDesign.

Flat book jacket with lightning striking a building in a grass field
Book mockup on dark stormy clouds

Amazon A+ Content

Photoshop

Amazon content for fiction novel with vintage texture and lightning bolt graphic
Amazon content for fiction novel about librarian mystery with ripped paper texture
Amazon content for Christmas-themed romance novel with Christmas tree illustrations and snow

Explore More

Book with dripping upside-down deer in background
Book on vintage paper with gold accents
Book on plain background
Makeup-inspired ecard design for book
Book quote card design
Book quote card design
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Helen Quach

Copyright © 2025. Created with SvelteKit by Helen Quach.

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